I got when I was director of media site with the Commonwealth Games, and some of the best coverage of the sites I was looking after. I had a few people ask me what was my secret.
Asked first what they were doing and discovered that some of them had a media position to know something to be wary of the delay and provide as little as possible. In contrast, the media should take into account a little for them as well.
There are a lot of people who are being treated in this way and the media also when it comes to their business, and we hope that the media gives excellent coverage and a very good story. There is a reception in the disaster.
First, real media do not have the time or energy "GET" everyone. Often people end up getting their fears or nervousness. Might say something stupid, negative or attack a journalist who do their jobs. In most cases, has no media ulterior motives and gather information only. If you do something stupid, remember though that is not important and the media to help you get out of the crisis.
When you treat people with respect, they are more likely to treat you the same way. Yes, there may be an exception, but in most cases, and found that it was not about me and more about what happens to them at the time. For example, I had three cases where people are not very important for me, and in every case, they came to apologize with the hand that give a gift or peace.
They each have personal issues and / or had a bad day. With forgiveness, you can create a friend, someone who is willing to help you in the future.
Keep in mind that we need a symbiotic relationship with the media. There will be times when you want to advertise for the event, and the discovery of or change in your organization, etc. How to deal in the past affects the type of coverage you will get, and if they are good or not.
The media can provide valuable cover free and third party coverage. This coverage gives credibility to what you do or say.
If there is something that happens can be negative, the media can make history if it worked or not. For most, it is best to have your comments included instead of having only half the facts or persistent speculation.
If your event that will last for some time, coffee and sweets and smiles go a long way to make them survive and provide good coverage. Of the cost of treatment and coffee is small potatoes compared with the coverage they can get.
Oh, and my only is that the secret. I treat them like human beings. I offered to bring them coffee. And took the game when he signed late on vacation, athletes and coaches to eat and gave them sandwiches and drinks. Were able to get great interviews and we received great coverage.
This may be a metaphor for the many aspects of our lives. Ask yourself: "How do I treat people in my life who can help me more?"
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