Sunday, September 9, 2012

One of the most brilliant American leaders and thinkers

Marshawn Evans, JD, has earned a reputation for inspirational speaker, and a clear and intelligent. The status of women in the same pave the way for multi-talents as Oprah Winfrey, Katie Couric, Tyra Banks and Kimora Lee Simmons, Marshawn is: personal media businessman, passionate young lawyer, and the language of inspiration trial and back and forth.

Marshawn appeared in the national consciousness in the form of three runner-up to Miss America. Fame has continued to develop after the coveted job as a member of the Donald Trump in the exhibition throws chosen by the popular NBC "The Apprentice." Has become an increasingly Marshawn media, having appeared in a wide range of means of TV, magazine, radio, newspapers, and overlooking the Internet, including ABC, VH1, MTV, and luscious TODAY "Today the United States of America.

As founder of telecommunications costs, Marshawn travel across the country to work with artists, athletes, politicians and the media to improve their communication skills. Recently, a process launched Marshawn upscale clothing called Couture JewelME. In leadership roles, Marshawn combines elegant style ambassadors, won by matching the Miss America, with assertive and savvy business Brown.

Marshawn passion in advocating for youth born of her youth, which she described as a problem child. He won his work with young people hungry for recognition and prestigious awards from the U.S. Department of Justice and Texas Governor George W. Bush. Marshawn impact on youth issues and extends beyond the borders of the United States because it is an ambassador for the World Summit for investigation in Dublin, Ireland. Summit feet Marshawn best practices to develop future leaders with the likes of Clinton United States Bill, former Russian President Mikhail Gorbachev, and actor James Earl Jones and international human rights activist Steve Bono.

Spokesman professional class, and the list of clients includes the likes of Marshawn Rotary International, the channel is free, and the National Network of Youth, Florida State University, and many companies municipalities, nonprofit organizations, churches and universities. Some topics of the seminar included the principal, "The art of project management and the lessons learned from the Council Chamber", "hand in hand: the partners and young adults" and "skirt in the Council Chamber :. challenges facing women in the workplace "

After differentiate itself from Georgetown University High, one of the leading institutions in the country's education, legal, Marshawn took as a lawyer for the Atlanta supreme law firms. In addition to practicing law, project manager for youth and women of conviction is currently completing work on the next book, inspirational CDs and DVDs. Clear ideas, enthusiasm and humility and attention to detail make him a leading figure in the emerging industry of entertainment and communication.

Managers: If you have the budget to stress public relations tactics or strategy?

If public relations tactics like special events, brochures, broadcast plugs press releases dominate your answer, you're missing out on the best PR has to offer.

This budget tell us what you think public relations tactics. And it would be a shame, becauseit means you are not planning effectively in perception between the key alterindividual outside audienceswhich and help you achieve your managerialobjectives.

He also told us that even now, director orassociation non-profit, and you do not intend to do something positive behaviors important external audiences of yours that most affect your operation. Or are you preparing to persuade these people to a foreign key to the way you think by helping to transfer to take actions that allow your department, division or subsidiary to succeed.

Therefore, it takes more than good intentions for you as a manager to change the individual, and the key to public perception leads to a change in behavior. It takes a well-structured plan dedicated to getting every member of the team working for the same behaviors PR hearing External ensure that further efforts are heavily focused on the organization of public relations.

The absence of such a plan is always unfortunate, because just public relations planning really can alter individual perception and lead to changed behaviors among key outside audiences.

If this sounds vaguely familiar, try to remember that your PR effort must demand more than special events, newsletters and modern tactics appear if you are to receive the quality public relationship outcomes they deserve.

Reward can reach faster than you think, in the form of home visits rebounds showroom, customers begin to repeat purchases, capital providers or identify sources beginning to look your way, requests for membership on the rise, and the emergence of new proposals for strategic alliances and joint ventures, politicians and legislators have begun to look at you as a key member of the business community, non-profit or association , prospects actually start to do business with you, and community leaders begin to seek you.

It is always nice to just hire a survey company to deal with the collection phase opinion monitoring / data from your effort. But can cost real money. Fortunately, the device can public relations professionals often fulfill this law because it is already in the perception and behavior. But make sure that the staff really accept why PR, it is very important to know how your audience out of sight most important to your operations, products or services. And make sure they believe that perceptions almost always doubling rise to behaviors that can help or hurt your operation.

Post your plans with them for monitoring and gathering perceptions by questioning members of your most important external audiences. We ask questions like these: How do you know about our company? Have you had prior contact with us and you are satisfied with the exchange? Are you familiar with our services or products and employees? I had problems with our people or procedures?

But if an individual or a business survey questions, the objective remains the same: identify untruths, false assumptions and rumors that have no basis, inaccuracies, misconceptions any other negative perception that might translate into hurtful behaviors.

He set goals for the time that will establish a goal calling for action on the most serious problems revealed by monitoring key audience perception. You'll want to correct the dangerous misunderstanding? Total correct inaccuracies? Or stop the rumors that are likely to have cold sore?

Sure, put your PR goal requires an equally specific strategy that tells you how to get there. Only three strategic options are available to you when it comes to doing something about the vision and opinion. Change the prevailing perception, create perception where there may be none, or reinforce it. Choosing the wrong strategy taste like onion gravy on your rhubarb pie. So make sure you have a new strategy that fit with your new public relations goal. You certainly do not want to select "change" when the facts dictate a strategy of reinforcement.

It is always good to write down the time, but now that it's done. Must prepare a persuasive message that will help move your key audience the way you think. Message must be carefully writing directly to your audience external key. Select Author very special because the best he / she should come with really corrective language that convincing convincing and reasonable, clear and realistic but if you want to change the perception / opinion towards your point of view and lead to the behaviors you have in mind.

And this is where you need some tactics for the implementation of the communication addressed to the attention of your target audience. There are many available. Speeches, facility tours, and e-mail newsletters to inform consumers, media interviews, newsletters, personal meetings and many others. But to be sure that we know that the choice of tactics to reach people, just like your audience members.

How to communicate, however, is still a major concern. The credibility of any message is always fragile. This is probably why you want to reveal your corrective message before smaller meetings and presentations rather than using newsletters more pronounced.

When the need for a progress report is displayed, you'll want to begin to imagine the second monitoring session with members of your external audience. Surely use a lot of questions similar to those used in the reference session. But now you watchingclosely signs that the bad news perception is finally moving positively in your direction.

Fortunately, if things slow down, you can always speed things up by adding more communications tactics as well as increasing their frequencies.

Allow tactical hand in choosing whether to use this tactic or method that workhorse required to bring your message to your target audience.

You take a broader view of public relations and focus on a strategic approach because it requires you as the manager of planning effective alter individual perception among your key outside audiences, thus helping to achieve the management objectives.

Media Protocol for Business and Life

I got when I was director of media site with the Commonwealth Games, and some of the best coverage of the sites I was looking after. I had a few people ask me what was my secret.

Asked first what they were doing and discovered that some of them had a media position to know something to be wary of the delay and provide as little as possible. In contrast, the media should take into account a little for them as well.

There are a lot of people who are being treated in this way and the media also when it comes to their business, and we hope that the media gives excellent coverage and a very good story. There is a reception in the disaster.

First, real media do not have the time or energy "GET" everyone. Often people end up getting their fears or nervousness. Might say something stupid, negative or attack a journalist who do their jobs. In most cases, has no media ulterior motives and gather information only. If you do something stupid, remember though that is not important and the media to help you get out of the crisis.

When you treat people with respect, they are more likely to treat you the same way. Yes, there may be an exception, but in most cases, and found that it was not about me and more about what happens to them at the time. For example, I had three cases where people are not very important for me, and in every case, they came to apologize with the hand that give a gift or peace.

They each have personal issues and / or had a bad day. With forgiveness, you can create a friend, someone who is willing to help you in the future.

Keep in mind that we need a symbiotic relationship with the media. There will be times when you want to advertise for the event, and the discovery of or change in your organization, etc. How to deal in the past affects the type of coverage you will get, and if they are good or not.

The media can provide valuable cover free and third party coverage. This coverage gives credibility to what you do or say.

If there is something that happens can be negative, the media can make history if it worked or not. For most, it is best to have your comments included instead of having only half the facts or persistent speculation.

If your event that will last for some time, coffee and sweets and smiles go a long way to make them survive and provide good coverage. Of the cost of treatment and coffee is small potatoes compared with the coverage they can get.

Oh, and my only is that the secret. I treat them like human beings. I offered to bring them coffee. And took the game when he signed late on vacation, athletes and coaches to eat and gave them sandwiches and drinks. Were able to get great interviews and we received great coverage.

This may be a metaphor for the many aspects of our lives. Ask yourself: "How do I treat people in my life who can help me more?"

Managers: Let's call a spade a spade!

Feel free to publish this article and your resource box in your ezine publishing and news or online. Would be appreciated A copy bobkelly@TNI.net. Number of words is 1145 including guidelines and resource box.Robert A.. Kelly © 2005.

Managers: Let's call a spade a spade!

Brochures, and dissemination of press releases - do not call public relations. Call them what they really are, and tactical equipment value, which calls for public relations from time to time to send a message from here to there.

No more, no less, and certainly not a public relations strategy Mother "that (1) Al Jaber resources and planning procedures necessary to change the perception of individual that lead to changed behaviors among companies, non-profit, or larger Association external audience. And (2) continues to assist manager persuade those people are the key to his way of thinking,
And (3) that drives them to take actions that allow their department, group or division or subsidiary to succeed.

The reality behind the management of this perception is the basic principle of public relations: People act on their own perception of the facts before it,
Which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and
Jump to the desired work between people who are very behaviors affect the organization the most, and usually is accomplished the task of public relations.

The good news is that good public relations managers planning really can alter individual perception and lead to changed behaviors among key outside audiences.


You can be such a manager. If you are, try to remember that your PR effort must demand more than special events, newsletters and talk show tactics if you are to receive the quality public relations results they deserve.

You will be glad you took this action when capital providers or identify sources beginning to look your way, and customers begin to make purchases repeat; membership applications begin to rise, new proposals for strategic alliances and joint ventures are beginning to appear, politicians and legislators starting to view you as a key member in the business community, non-profit organization or association, a new (and very) unlikely welcome in showroom visits occur; prospects actually start to do business with you, and community leaders begin to seek you.

Device can public relations professionals can be a real benefit to monitor your project news, because they are already in the business of cognition and behavior. But make sure that the staff is really why accept PR is very important to know how your audience outside the most important look at your operations, products or services. Most importantly, make sure they believe that perceptions almost
Always lead to behaviors that can help or hurt your operation.

Review your plans with them for monitoring and gathering perceptions by questioning members of your audience outside the most important. We ask questions like these: How do you know about our company? Have you had prior contact with us and you are satisfied with the exchange? Are you familiar with our services or products and employees? Has faced
Problems with our people or procedures?

The cost of using professional survey company to do the work to gather opinion be much more than the use of these PR people of yours that are already in
Visualize business, and such monitoring. But if your people or a company survey asking questions, the objective remains the same: identify
Lies, false assumptions, and rumors that have no basis, inaccuracies, misconceptions any other negative perception that might translate into harmful behaviors.

The time has come to set a goal calling for action on the most serious problems discovered during a session of your main perception monitoring. 'll Straighten serious misunderstanding that? Correct inaccuracies total? Or, stop the rumors that are likely to be painful cold?

It goes without saying that the objective of your configuration PR requires equally specific strategy that tells you how to get there. Only three strategic options
Available to you when it comes to doing something about vision and opinion. Changing the prevailing perception, create perception where there may be
Nothing, or enhance. And choosing the wrong strategy taste like pancake syrup will Haddie your Finnan, so make sure you have a new strategy that fit with your new public relations goal. You certainly do not want to select "change" when the facts dictate a strategy of reinforcement.

Here, good writing comes to mind. Must prepare a persuasive message that will help move the key to your audience the way you think. Must be carefully written message addressed directly to the outside of the main audience. Select Author your best Lq / he must come with really corrective language is only compelling, persuasive and reasonable, but clear
In fact if you want to change the perception / opinion towards your point of view and lead to the behaviors you have in mind.

At this point, you must select the communications tactics most likely to carry the message to the attention of your target audience. There are many
Available. Speeches, facility tours, and e-mail newsletters to inform consumers, media interviews, newsletters, personal meetings and many others.
But to be sure that it is known that choose tactics to reach people just like the members of your audience.

Since the credibility of any message is fragile and always at stake, and how to communicate is a concern. This is the reason that can reveal your
Corrective message before smaller meetings and presentations rather than using the press releases prominent.

Inevitably, the need to progress session report, which start second perception monitoring with external members of the audience. You
Want to use many of the same questions used in the benchmark session. But now, I will be strict warning signs that are modified perception of bad news in your direction.

A source of comfort for you, you should program momentum slow, is the fact that you can always speed things up by adding more communications tactics as well as increasing their frequencies.

Just call tactical devices, avoid mixing with a broader mission wider known as public relations. A task that allows managers from all sides to alter individual perception in such a way as to change behaviors among key outside audiences, thus ensuring the success of the operations manager.

Relations of age!

You realize relationships begin immediately after birth and current methods in the life of every person on the planet?
An important part of life depends on how we develop our relationships with others. Perhaps, if we consider examples of this development, and understanding allows us to think more clearly before they interact with others.

Examples:

1. At birth, recognizing a relationship with our mothers
2. Growing up, we build friendships with members of the family
3. At school, and relationships with peers and teachers natural
4. Most relationships start dating all the way
5. Find the first action should be formed relationships
6. For relations marketing, and try, used tested,

Most sports require strong ties to build a winning team. And to what extent have space programs without close working relationships? We marry without the presence of an excellent relationship with our partner?

Because people into adulthood, many linked to depression, which is often difficult to understand or comprehend if the relationship is not established with the Creator. This personal relationship to fill the void can not be filled next. This is the most important relationship of all life, and to realize the full joy.

The purpose of these examples to strengthen our will and desire to work on the development of a sense of our lives and our families, and our efforts to become the best and the best marketing objectives with building positive relationships.

Some very important qualities in the relationship that the integrity or honesty, trust and willingness to open up and examined.

Have you ever seen a failure? Was probably caused by a lack of confidence or security in another country. Can build a relationship with others to avoid failure? And your business become more efficient with many excellent relationships? Reflecting on these data and make adjustments in your life that you can feel better you.

Examined these ideas focus on the basic relationships for reflection jogging and perhaps increase the skills of your business, even direct you to where business success is inevitable and joy in your work and become a way of normal life.

Amazing results press release well written

Press releases are one of the most important elements of a marketing strategy that provides maximum exposure to your business and to remind customers of important developments in the field of your own business. The most important goal of the release is to gain the trust of loyal customers and to inform new customers about the company and its activities. Every journalist must contain certain basic elements, such as curiosity and attraction, the text of the press statement will describe the changes in your business (for example, begins with your company to provide new services, he can begin to achieve new products or launch new projects). Remember that press release is the most effective draw attention your reader immediately and only one of the potential readers have the time to read many press releases submitted to the office.
Pressure of the press should be issued to be quick. This is why it is important to work with specialists in the field of your marketing that you must evaluate and study the market before your press release issued. The news reveals what you are trying to accomplish and why you published. Your title is one of the most important elements of your press release, and should be attractive, attractive and interesting, but it must be said in a few words the whole story. We must try to avoid generalizations of the press should contact the reader in an easy to read, consistent and logical. Provision must be made to convince the reader do not overdo it and it must be remembered that the version is for representatives of the media, which are very skeptical and are used to treat the information with caution.

There are some additional tips on how journalism can be completed. Certainly, there is a lot of information on the Internet about how the press can be completed. You can read it and try to finish the news in itself, but it is advisable to hire an experienced professional who has many years of experience and well qualified to accomplish your task. The news service will be guided through a complex and difficult process. Once press releases have been made by the hardware news you can use a press release written by a guide.

How to get a lasting relationship with clients?

Customers are the most valuable asset for the business sector. Without customers, there can be no business. With the poor quality of the customer, and be bad business, and if you manage to obtain and retain customers is very good for their loyalty and your business do not go higher. All this sounds very exciting. But it is not easy to get customers is very good and very difficult to keep. After all, whatever you do, your competitors are trying to himself, and perhaps use the best techniques to get to work. Are there innovative approaches to customer relationship?
We are talking about direct selling in this debate, not for the sale of goods to a wide consumer base. For example, if you are a contractor servicing air conditioners in the customer's premises. Or seller, computers, business buyers and all those companies where your sales to large retail customers, and you are in direct contact with customers.

The first need is of course the customer satisfaction. If the client is satisfied with your response time, service, and can count on you, you can become secondary pricing. All customers do not buy from the supplier that sales at the lowest price. If the product cost is a small percentage of total customer account or if your product is essential for your customers, you're good. How to keep customers, despite competition altogether? What are the other factors of customer satisfaction?

Relationship is one of the other key factors. Do you communicate with your business clients only, or good friends? Each of these two extreme evil. For long-term business relationship, friendship is not good for the health of your business. Any problem in personal friendship directly affect your business. What if you connect mechanically customers so totally devoid of professional personal touch? You know the answer yourself.

What is needed is a relationship that is not at the level of personal friendships, but through mechanical approach. A delicate balance between personal and professional.